@All about Social media optimization and related terms

The methodology of performing the social media activities to make your website visible in the social media (facebook,twitter,you tube etc.),with an intend of attracting unique and quality visitors to your website.

One can do it by following ways--->

1.increase your linkability :-Updating the site regularly.Adding a blog is a great step.

2.Make tagging and bookmarking easy:-Adding content features like quick buttons is one way to make the process of tagging pages easier.

3.Reward inbound links :--I don't agree with it completely.The other website might have been linking to you because of the quality of content on your website.So there is no need to reward the inbound links.

4.Help your content travel :--submitting your content to relevant sites will help your content travel further, and ultimately drive links back to your site.

5.Encourage the mash-up :-In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can embed videos from their site has fueled their growth

6.Get communities connected



Social media activities may include-->

1. social networking
2. blogging
3. video marketing(on YouTube and other free video sites)
4. article promotions



Note;--->Social media optimization(SMO) ia all about creating the public profiling of the company so that brand awareness of the company could be increased as well as the net traffic to the companies website.It does not include the paid marketing compaigns on social media networks like making use of facebook ads!while these paid viral marketing compaigns are included in social media marketing(SMM).So SMM includes the paid social search while SMO does not include it.

Note:--->SMM(social media marketing) includes SMO(social media optimization) and placing ads on social media.

Note--->SEM(search engine marketing) includes SEO(search engine optimization) and PPC(pay per click) and PPM(pay per million impressions) etc in search engine page results.So SEO deals with the organic or free traffic to the website through search engines while SEM deals with both organic as well as paid traffic to the website through search engines.

Note--->SEO is the subset of SEM and SMO is the subset of SMM.

Note--->Now a days we usually use these terms interchangeably,though in exact meaning they are different!


from the pen of yours only,
Abhishek Sharma

Life @Eyebridge

Let me introduce myself.I am Abhishek Sharma 25m,still single,in search of a nice girlfriend!

I had done MBA(IT-Networking) from LMTSOM Thapar University Patiala 2009 passout and B.Tech. with honours in Computer Sci. and Engg. from H.P. University.
About 5 days back i have joined EyeBridge soft solutions Pvt. Ltd.( in the field of web designing,web development,SEO,SMO,digital marketing) as a business analyst.

Job Description:-
1.To work closely with the customers to understand their business model, requirements and translate them into software requirements document.

2.Responsible for the research, analysis, definition and documentation of requirements for new or existing components of EYEBRIDGE’s application functionality

3.Work with cross-functional groups to coordinate information technology projects, serves as business and process resource.

4.Generate conceptual business model view documentation and assists in defining meaningful data entity definitions.

5.Manage resources in accordance with project schedule
etc..



The job is really exciting and the working culture is superb.

Earlier i was in NICSI working their as a project coordinator .There i was was handling the IISFM (Integrated Information System for Food Grain Management) project and the ongoing BPR process.I was also involved in designing the "To be Process" for vender evaluation system and customer feedback process with consultant from Ernst and Young and in implementation of "To be process" into the MIS.


Well friends catch you all at some other time.
Byeeee